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The White Lion Walk Incubator in partnership with Save The High

Calling all high street entrepreneurs, from startups to scale ups! The winning brands have been picked and are preparing for launch at White Lion Walk in Guildford town centre.

*applications for initial incubator have now closed but feel free to register interest for future incubators and projects at White Lion Walk 

What you get

A prime shop unit in the heart of Guildford, entirely rent free for 8 weeks

End-to-end support from leading experts to help you achieve your potential

Opportunity to keep your new unit and support after the 8 week incubator period

Your first or next home on the

JO by
Save The High Street is an industry movement, changing high streets for the better across the U.K.

We are now supporting local high street entrepreneurs interested in launching or expanding their business in Guildford town centre.

Winners of the White Lion Walk incubator competition will secure 2 months free on our all-in-one support platform called JO which makes it quicker cheaper and easier to open any business on the high street.

White Lion Walk, is a modern shopping mall. With an impressive annual footfall of 2.3 million visitors, (source: Johnson Controls) it stands as a thriving hub for shoppers and businesses alike.



Dan the Bike Man

“A big reason why Dan the Bike Man has been such a success is down to SaveTheHighStreet and the support they have offered with a multitude of experts lined up every step of the way, backed by the JO platform”



“I always wanted to launch my online business on the high street, but didn’t know where to start. JO helped me take that leap of faith and my business is now thriving both online and offline! We’re growing faster than ever and my sales are hitting new heights. I couldn’t have done this alone.”


Kidwise Social Enterprise

“I had this dream to start a high street business with an educational twist. Thanks to JO and , my idea is now a reality, and I am so happy. I’m looking forward to what we can achieve together as my business continues to develop and grow.”

Getting started is simple

  1. Click the link to register your interest and apply
  2. Answer some questions online and on a video call
  3. Win the main prize or get access to other support


Do you know anyone who should be aware of this opportunity?

Do you want to see empty shops filled by exciting new independent brands?

Successful high streets benefit everyone and together we are stronger!